Fighting for the public rail transport
The Project
Through the « L’appel du rail » campaign launched in the Nouvelle-Aquitaine region, the agency was tasked with mobilizing public opinion — passengers, rail professionals and elected officials — on the future of the railways and championing a true public rail service, alongside SNCF’s works council.
Client
Interventions
Results
Client
CSE SNCF
Mobilization and influence · Events · Surveys · Press relations
Interventions
- Consulting and mobilization strategy
- Studies and surveys (professionals, elected representatives, users)
- Petitions and regional mobilization campaigns
- Public relations, press relations
- Graphic design, website, social media, Media buying and street marketing
Results
- More than 10 000 user contacts registered
- Spotlight on the rail transport issue
- Thousands of railway workers mobilized
- 47 agoras, public debates and demonstrations in all the region’s major cities
