Citizen-driven communication: Datack takes the stage at the Political Communication Summit

Datack’s team looks forward to running a (very serious) panel at Vienna City Hall in front of Europe’s communication and policy leaders.

Written by Matieu Pons

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On 6–7 October, Datack will be at the very first Political Communication Summit in Vienna, as senior partner of the new European gathering by Partisan bringing together those shaping the future of political communication.

Happy to welcome you at our booth over the two days. And on Wednesday 7 October at 13:00, in the Festsaal of Vienna City Hall, we’re hosting a panel on « Citizen-driven communication & TTPA ».

It is an honour to have Perrine Bon, founder of LOUDER, joining Yacine El Laoui on stage. Perrine is a leading expert in mobilisation and influence strategies, and together they’ll run an interactive session, with the audience, not just in front of it.

What if the end of political advertising was actually good news for political communication?

That’s the question we’ll put on the table.

Across Europe, the Transparency and Targeting of Political Advertising (TTPA) regulation can be seen as a problem. 

French electoral law already bans paid political advertising during campaign periods: no boosted posts, no sponsored reels, no LinkedIn ads. Organic strategies at the core of our mobilisation vision.

That experience is what we’ll bring to Vienna. 

Our conviction: TTPA can be seen as a chance to come back to the core of digital mobilisation with a sample stance : Not only targeting but activating audiences.  

Looking forward to see you all in Vienna!