Save Your Skin : A large public health campaign on social media
The French National Union of Dermatologists enlisted Datack to launch its historic skin cancer prevention campaign in order to reach a younger audience by creating diverse and tailored content for social media. By mobilizing skin-care influencers, the « Save Your Skin » week helped share this cause, significantly amplifying the reach of this prevention message to the general public.
Client
Interventions
Résultats
Client
Syndicat National des Dermatologues
Public Health Campaign & Social Media Activation
Interventions
- Consulting and campaign repositioning
- Naming, graphic identity, content production
- Social Media Activation + Influencer Partnerships
- Landing page design, tip sheets, hotline…
- Press relations and events
- Sponsoring social media Meta (Facebook / Instagram)
Résultats
- An unprecedented media coverage: more than 500 press articles for each of the 21/22 editions
- More than 1.5 million people reached on social media
- A campaign seized upon by “Skin-Care” influencers with a strong public health message
