Transforming a brand and building the alternative
The Project
Groupe 3E, a specialist in supporting works councils, employee representative bodies and elected staff representatives, entrusted Datack with a complete overhaul of its brand: positioning, narrative, visual identity and communication strategy. The group continues to work with Datack as it grows, most recently entrusting the agency with the organization, design and delivery of its 20th-anniversary event, which brought together some 200 union leaders, as well as major political figures and academics.
Client
Interventions
Results
Client
Groupe 3E
Positioning and strategy · Corporate communication
Interventions
- Audit, consulting, overhaul of group communications
- Positioning, identity and acquisition strategy
- Digital strategy and deployment (website, emailings, social media)
- Events (stand dressing, seminars, conferences, 20th-anniversary celebration)
- Support for public relations and sector influence
Results
- A new, distinctive branding in a competitive sector
- A strong brand that supports recruitment
- “Décodage” : a major media outlet for the sector
- +27% growth over the past 4 years
- 200+ union leaders gathered for the 20th anniversary
- 10 political, business and civil society figures invited, briefed and brought together for 2 roundtable discussions during the anniversary event
